Marketing Skills

44 production-ready marketing skills across 7 pods: Content (copywriting, content strategy, content production), SEO (audits, schema markup, programmatic SEO, site architecture), CRO (A/B testing, forms, popups, signup flows, pricing, onboarding), Channels (email sequences, social media, paid ads, cold email, X/Twitter growth), Growth (launch strategy, referral programs, free tools), Intelligence (competitor analysis, marketing psychology, analytics tracking), and Sales enablement. Agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw.

# Marketing Skills — Agent Instructions

## For All Agents (Claude Code, Codex CLI, OpenClaw)

This directory contains 44 marketing skills organized into 8 specialist pods (Content, SEO + AEO, CRO, Channels, Growth, Intelligence, Sales enablement, Marketing ops).

### How to Use

1. **Start with routing:** Read `marketing-ops/SKILL.md` — it has a routing matrix that maps user requests to the right skill.
2. **Check context:** If `.claude/product-marketing-context.md` exists, read it first. It has brand voice, personas, and competitive landscape.
3. **Load ONE skill:** Read only the specialist SKILL.md you need. Never bulk-load.

### Skill Map

- `marketing-context/` — Run first to capture brand context
- `marketing-ops/` — Router (read this to know where to go)
- `content-production/` — Write content (blog posts, articles, guides)
- `content-strategy/` — Plan what content to create
- `aeo/` — Answer Engine Optimization (E-E-A-T scoring, schema injection, citation tracking across LLMs)
- `seo-audit/` — Traditional SEO audit
- `page-cro/` — Conversion rate optimization
- `pricing-strategy/` — Pricing and packaging
- `content-humanizer/` — Fix AI-sounding content
- `x-twitter-growth/` — X/Twitter audience growth, tweet composing, competitor analysis

### Python Tools

59 scripts, all stdlib-only. Run directly:
```bash
python3 <skill>/scripts/<tool>.py [args]
```
No pip install needed. Scripts include embedded samples for demo mode (run with no args).

### Anti-Patterns

❌ Don't read all 44 SKILL.md files
❌ Don't skip `.claude/product-marketing-context.md` if it exists
❌ Don't use content-creator (deprecated → use content-production)
❌ Don't install pip packages for Python tools

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