/*
- Copyright 2026 La Growth Machine
*
- Licensed under the Apache License, Version 2.0 (the "License");
- you may not use this file except in compliance with the License.
*/
La Growth Machine — B2B Outreach & Pipeline Analytics
Analyze LinkedIn & email outreach campaigns, track pipeline performance, and review lead conversations — for RevOps, Sales Managers, and SDR teams.
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La Growth Machine connects your AI assistant to your outbound revenue stack — giving RevOps engineers, Sales Managers, and SDR teams instant access to campaign performance, lead engagement data, and message sequences across LinkedIn and email. Stop switching between dashboards to answer "what's working?". Ask your AI instead.
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Compatibility
This MCP server works with any MCP-compatible AI client:
- Claude Desktop (Anthropic)
- Claude Code (CLI & IDE extensions)
- Cursor, Windsurf, and other MCP-enabled editors
- Any client that supports the Model Context Protocol
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Why connect La Growth Machine to your AI?
Your outreach data is only useful if you can act on it. With this extension, your AI becomes your outbound analyst — surfacing what's working, what's stalling, and where to focus next.
Built for:
- RevOps & GTM Engineers who orchestrate the revenue stack and need fast, flexible access to campaign performance
- Sales Managers & Team Leads who need visibility on team activity and pipeline contribution without digging through dashboards
- Sales Reps managing live conversations and follow-ups across channels
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What you can do
Analyze campaign performance Compare reply rates, acceptance rates, and conversion metrics across campaigns — and get a diagnosis, not just a table.
Audit your message sequences Pull the full message flow for any campaign. Identify weak touchpoints or flag messages that may be dragging down your reply rate.
Explore leads and audiences Browse leads by audience, filter by status, or deep-dive into a specific lead's profile: company, role, email, LinkedIn URL.
Read full conversation threads Get the complete message history for any lead across all channels (email + LinkedIn) — with context, not just raw logs.
Track engagement activity View all actions taken on a lead: connection requests sent, messages delivered, replies received, follow-ups triggered.
Build audiences from a LinkedIn URL Drop in a LinkedIn search, Sales Navigator search, or LinkedIn post URL — your AI creates the audience and triggers the lead import in one shot.
Personalize AI-generated outreach Save tone and style preferences per La Growth Machine identity, so your AI generates on-brand messages that match your voice.
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Go deeper with LGM Skills
The MCP gives your AI access to your data. LGM Skills give it the expertise to act on it.
Skills are specialized AI instructions that work hand-in-hand with this MCP — the MCP surfaces your campaign data, the skill knows how to analyze it and turn it into actionable recommendations.
Available now
Campaign Analyzer Pulls your campaign stats and sequences via the MCP, then runs a structured analysis to identify what's hurting your reply rate — weak subject lines, poor sequencing, missing follow-ups — and gives you prioritized recommendations to fix it.
"Analyze my 'VP Sales Q2' campaign and tell me what to improve."
Coming soon
- Segmentation Advisor — Audit your audience targeting and flag ICP mismatches before they hurt performance
- Copywriting Coach — Review your message sequences against outreach best practices and rewrite underperforming steps
All LGM Skills are available at: https://github.com/laGrowthMachine/gtm-system
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Usage Examples
Diagnose a campaign that's underperforming
You: "My 'VP Sales Q2' campaign has a low reply rate. Show me the message sequence and stats."
AI: Fetches campaign KPIs (acceptance rate, reply rate, conversion) and the full message sequence. Identifies which steps have drop-offs and flags messages that may be too generic or too long.
Want deeper recommendations? Install the Campaign Analyzer skill to get structured, actionable improvements — not just data.
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Get a full picture of a lead before calling them
You: "Show me everything about John Smith at Acme Corp — conversation history, activity log, and their LinkedIn profile."
AI: Pulls the full engagement timeline: messages sent and received, connection status, reply content — giving you a complete pre-call brief in seconds.
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Weekly team pipeline review
You: "List all running campaigns, their reply rates, and flag anything below 10% acceptance."
AI: Generates a structured overview of active campaigns with key metrics, highlights underperformers, and surfaces which campaigns need attention.
Want to fix the underperformers? Install the Campaign Analyzer skill for ICP and copy recommendations.
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Build an audience straight from a Sales Nav URL
You: "Create a new audience called 'DACH VPs of Sales' from this Sales Nav search — use my main LinkedIn identity. Here's the URL: https://www.linkedin.com/sales/search/people?..."
AI: Calls list_identities to resolve your main identity, then create_audience_from_linkedin_url to kick off the import. The import runs asynchronously — list your audiences and check progress with get_audience.
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Audit your outreach sequence before launch
You: "Show me the message flow for my 'DACH Enterprise' campaign — I want to check the timing and content before it goes live."
AI: Displays the full sequence with message content, channel (email vs LinkedIn), and step order — ready for a final review.
Not sure if the copy is strong enough? The Copywriting Coach skill (coming soon) will review each message against outreach best practices and suggest rewrites.
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Available Tools
| Tool | Description | |------|-------------| | list_campaigns | List and filter campaigns by status, name, or date | | get_campaign_stats | Acceptance rate, reply rate, conversions, and more | | get_campaign_messages | Full message sequence with content and channel order | | duplicate_campaign | Copy a campaign with its sequence and step templates into a new draft | | edit_campaign_message | Replace a campaign step's existing message content | | get_campaign_steps | List a campaign's message steps (stepId, channel, order, whether a message is attached) | | add_campaign_step_message | Create a message and link it to an empty campaign step | | get_audience | Audience name, size, type, and import status | | get_audience_leads | Leads list with name, company, role, email, LinkedIn | | get_lead_logs | Full activity history for a lead across all channels | | get_lead_conversations | All conversation threads with a lead | | get_conversation_messages | Complete message thread in a conversation | | save_identity_preference | Save tone/language/style for AI-generated content | | create_audience_from_linkedin_url | Create or populate an audience from a LinkedIn search, Sales Nav search, LinkedIn post URL, or LinkedIn event URL (attendees — identity must be registered to the event) | | list_audiences | List every audience of the workspace with id, name, and leadsCount — useful to resolve an audienceId by name | | get_credits | Return the credit balance (total + perishable) — check before spending | | enrich_lead | Enrich a lead's pro email and/or LinkedIn profile fields. Two-step confirm-gate + lockstep on the cost | | get_enrich_result | Poll the result of an enrichment request, returns status and enriched data when complete | | list_identities | List your connected LinkedIn / email identities — needed to pick an identityId | | create_lead | Create or update a lead (upsert). Attach to an audience, set profile fields, use 10 custom-attribute slots for personalization | | get_conversations_to_reply | Inbox conversations waiting for your reply (lead spoke last, thread open) | | get_unread_conversations | Unread inbox conversations, newest first | | get_favourite_conversations | Favourited / starred conversations, optionally only those that replied | | search_conversations | Full-power inbox search — filter by text, identity, campaign, audience, channel, status, dates, flags | | snooze_conversation | Snooze a conversation until later (hide from the active inbox) | | unsnooze_conversation | Un-snooze a conversation back into the active inbox | | archive_conversation | Archive a conversation (remove from the active inbox) | | unarchive_conversation | Restore an archived conversation to the active inbox | | list_members | List account members — needed to pick a memberId for sending LinkedIn messages | | list_workspaces | List the workspaces you can act in — needed to pick a workspaceId when your account spans multiple workspaces | | send_linkedin_message | Send a LinkedIn text or voice message to a lead from a connected identity | | send_email_message | Send an email to a lead from a connected email identity (new thread or reply) | | get_linkedin_post | Fetch a public LinkedIn post's text, author, and engagement metrics from its URL | | ask_your_outbound | Run a read-only SQL query over your workspace's activity logs for custom analytics (funnels, reply rates, per-step breakdowns) | | get_bigquery_logs_guide | Return the logs schema, verified metric definitions, and ready-to-use example queries for ask_your_outbound |
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Setup
Claude Desktop
- Download
lgm-mcp.mcpb - Double-click to open with Claude Desktop
- Click Install
- Enter your LGM API key — find it in Settings > API
- Start chatting with your campaigns
Claude.ai (web connector)
- Go to claude.ai → Settings → Connectors → Add custom connector
- Enter the following URL:
https://mcpapp.lagrowthmachine.com/mcp- Open Advanced parameters and fill in the OAuth credentials:
| Field | Value | |-------|-------| | OAuth Client ID | Your LGM account email | | OAuth Client Secret | Your LGM API key — find it in Settings > API |
- Click Save.
- Back on the Connectors list, click Connect on the La Growth Machine line — Claude.ai will go through the authentication flow and the connector will be active.
Other MCP clients (Claude Code, Cursor, etc.)
claude mcp add --transport http --scope user LaGrowthMachine \
https://mcpapp.lagrowthmachine.com/mcp \
--header "X-LGM-API-KEY: <your-api-key>"Replace claude mcp add with your client's equivalent MCP configuration command.
Your API key is stored securely in the OS keychain (macOS Keychain / Windows Credential Manager). No La Growth Machine data is stored locally or shared with third parties.
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Privacy
This extension connects to the La Growth Machine API using your API key. Data is fetched on-demand and used only within your AI conversation. Nothing is stored beyond your API key (in the OS keychain). Your data is not shared with any third party.
Full policy: lagrowthmachine.com/privacy-policy
Usage analytics & opt-out
To understand which tools are used, the server sends a single first-party analytics event on each tool call:
- What is sent: the event name (
mcp_tool_called, ormcp_preference_savedforsave_identity_preference) and the tool name only. No conversation content, lead data, message bodies, or arguments are ever included. - Where it goes: La Growth Machine's own API at
https://apiv2.lagrowthmachine.com/flow/tracking/mcp— the same first-party service you authenticate against with your API key. Nothing is sent to any third party. - Failure handling: the request is fire-and-forget; if it fails it is silently ignored and never blocks a tool result.
Opt-out: analytics is fully optional.
- Claude Desktop: enable the "Disable usage analytics" toggle in the extension settings.
- Self-hosted / other clients: set the environment variable
LGM_DISABLE_TELEMETRY=true. When set, the server sends no analytics requests at all.
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Support
- Help Center: help.lagrowthmachine.com
- Issues: github.com/lagrowthmachine/lgm-mcp-server/issues
